Los Angeles, California Public-Sector Executive and Growth Strategist Alex RojasAlejandro “Alex” Rojas is a Los Angeles–based business development leader who bridges public-agency operations with private-sector consulting. Since 2011, he has served as a principal consultant with Greenvale Consulting Services, where he helps organizations strengthen revenue performance through market growth strategy, sales enablement, and streamlined processes. His work also includes advising construction and infrastructure leaders and guiding digital transformation efforts to improve execution and measurable outcomes.
In 2020, Mr. Rojas broadened his civic leadership by joining the Central Basin Municipal Water District in Commerce, California. As general manager, he functions as the district’s chief executive and operating officer, overseeing performance, fiscal stewardship, and service delivery. Under his direction, the agency has achieved significant commercial gains—reportedly increasing sales by roughly 30 percent—while also building cash reserves exceeding $20 million and supporting greater financial stability for the communities it serves.
Earlier in his career, Mr. Rojas led complex education systems, including superintendent responsibilities at the Bassett Unified School District, where he developed improvement initiatives and advanced modernization efforts. He holds a doctorate in organizational leadership from the University of Southern California and earned a master of science in water engineering and management from the University of Colorado Boulder, complementing undergraduate studies at California State University, Fullerton.
